Praveen Sebastian

Praveen Sebastian

AdTech/MarTech Consultant & Implementation Specialist

About Me

With over 15 years of professional experience spanning IT, Analytics, and Digital Marketing, I specialize in crafting transformative solutions that drive growth for online businesses. My journey in solution consulting, product management, and hands-on implementation has been fueled by a deep-seated passion for data-driven marketing and customer insights.

Having worked with industry leaders such as Infosys, Nielsen, and Visual IQ, I bring a wealth of experience to the table. From direct-to-consumer brands to established enterprises, I empower clients to leverage data for smarter marketing decisions and enhanced customer experiences. My expertise spans the entire programmatic advertising landscape, including extensive experience in tagging, measurement, API integrations, analytics, data analysis, and advanced attribution modeling.

My unique strength lies in designing comprehensive solutions and ensuring their success through hands-on implementation. I work closely with clients throughout this process, ensuring that our initiatives yield tangible results, driving their business forward.

Let's collaborate to unlock the full potential of your marketing strategy in the post-cookie world!

Expertise

  • Google Analytics
  • Google Tag Manager
  • Adobe Analytics
  • Adobe Launch
  • Adobe Target
  • Google Campaign Manager
  • Google Display & Video 360
  • Google Search Ads 360
  • Google Ads
  • Meta Ads
  • Looker Studio
  • TensorFlow
  • Google Cloud Platform
  • Ads Data Hub
  • BigQuery
  • HTML
  • JavaScript
  • SQL
  • Python
  • MS Excel & VBA